Last August, Jayshree Poddar, the design director at textile agency Atmosphere, visited Aim for Seva Chatralayam for Girls in Bengaluru armed with sq. items of kora cloth and paints. Invited to conduct a portray workshop as a part of the non-profit’s three-year-old Art For Development venture, little did Poddar know that this could be the start of a bigger initiative. Now, patterns of splattered paint and fingerprints from the session are being digitised to create toddler (36×48) and toddler (46×60) quilts (₹2,900 and ₹3,900 respectively) and offered by Aim for Seva through WhatsApp.
“The idea was to let the children [between ages nine and 16 years] express themselves. In the first half, I let them paint as they pleased, not adhering to any form. Some dabbed and smeared paint while others created straight lines and smudged patterns,” says Poddar, including that within the second half they painted with simply the three main colors. Describing it as an “unusual interaction”, the NID alumnus explains how the women have been watchful at first. “I don’t speak Kannada, so it was all based on actions, and sitting on the ground with them helped. Before we started the workshop, we also had a small session on body movements to help them open up physically,” says the Bengaluru-based designer, whose 2018 solo exhibition, Many Moons, explored the phases of the moon on woven jacquard.
Playing with color
By day’s finish, Poddar had roughly 100 painted squares. Later, when Aruna Madnani, the lead at Aim for Seva, recommended crafting quilts with the art work, Poddar started experimenting with leftover cloth from one in every of her mills that specialises in mattress linen. “We selected nine designs to digitise. We printed the abstract renderings on fine cotton, added a border, made the colours brighter, added the artist’s signature, and quilted them with a 200 gsm poly filling,” says Poddar, who additionally helms textile firm Himatsingka Seide. She additionally added a detachable mulmul cowl. “It not only softens dark hues, but makes cleaning easier. You just have to wash the cover and the quilt is protected,” she says. Trials have been additionally accomplished with pastel shades of pink, blue and inexperienced, and every design now has two choices: darkish and lightweight. The cloth is colour-fast, mechanically cleanable and comes with a tiny matching bag.
Taking it on-line
This experiment is the most recent in an extended checklist for Aim for Seva. Each yr, they rope in several artists to work with the kids. From digitised coasters, mats and mugs to hand-painted diyas and movie frames, the children are inspired to experiment with completely different strategies. “While we wanted to have a physical sale for the quilts, to help them learn about the retail aspect, we have taken to online sales given the present scenario,” says Madnani, including that whereas trials have been paused previous to lockdown as they ran out of ink (which comes from China), work restarted in June. “We have received enquiries for junior sizes and we are considering designing larger (54×72) quilts as well. Proceeds from the initiative will be used to buy things for the hostel,” she says.
As for Poddar’s plans on persevering with the venture (a primary for her), it’s a resounding sure. “This initiative took me back to my childhood — of having someone getting you to feel colour and clay. It is like planting a seed in a young mind. These will remain as memories and the children will want to take the learnings forward and continue creating something new. This is the same emotion I’ve had for the last 30 years: to unlearn, to be free and uninhibited. We have managed to do that with this project.”
The quilts are made-to-order. For particulars, contact Namita Kejriwal at 09901300999
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